In Chris Kohler's review of Assassin's Creed: Brotherhood (which Erika refers to as "AssBro"), he laments the Farmvillian substrate everything seems to be jammed into. I'd caution anyone about a wide application of this analysis, because you get onto some Nietzsche shit pretty quick. When you look into the Farmville, the Farmville looks also into you. Our games are studded with manipulative tendrils and barbs which resist their removal. He and I disagree on Brotherhood, but if he were to swivel that weapon toward World of Warcraft, I suspect we may find some common ground.