The site is still a shell and the new buyers have a choice. They can look to C|NET for inspiration, or they can move the k-12 print publication model to the web.
Most k-12 magazines are written not to upset advertisers. There's nothing wrong with the stories, and the ads bring firms to the attention of buyers, but the reader would hardly rely on the magazine to make a buying decision.
Judging from the site, I fear Education Plaza's new owners will be inclined to do what they know. Sites that are essentially a database of providers linked to product and service categories are no great technical feat, and not much of a barrier to entry to rivals. (1105 Media already owns EduHound.)
Education Plaza's competitive advantage is supposed to be exclusive ties to state education agencies and boards of education, and I think it's helpful, but absent something really useful to buyers, its just not a compelling "must visit" destination. It might make some money, but 1105 Media will miss out on the much bigger business possibility of dominating k-12's online marketplace.
K-12 education needs its own C|NET, and 1105 Media could build it with Education Plaza.
I can't say I've ever thought much of C|Net, but the general point is well taken, probably even moreso in ed-tech. Our market is just completely broken. It is vendor driven and vendor controlled (and this, unfortunately even extends to Web 2.0, where it is all about repurposing whatever falls from the sky). I've never seen such unilaterally disempowered customers. This is, to a certain extent, due to legal concerns about handling RFP's and bidding, but it really goes beyond that. People literally seem afraid that Microsoft will retailiate against them if they talk to loudly about alternatives. It is weird.
I agree with Dean that there continues to be a huge opportunity for someone, anyone, to create an honest and open source for reviews, customer experiences, price comparisons and other information on the marketplace.