Judy O’Connell asked if the video below is the future of magazines. Yes, absolutely. Maybe not by 2010 or 2012 but sooner than we think. And for newspapers and books too. And, to a lesser extent, maybe we’ll even start seeing more interactivity and/or multimedia embedded within scholarly research, government or policy center reports, and other manuscripts.
If ‘news’ is becoming more of a commodity every day, perhaps it’s this sort of added value from which publishers will make their money. I know I’d pay for something like this from my favorite periodicals.
Really? The future of magazines is digital magazines with video? This is what people thought the future would be like before the World Wide Web was invented. Maybe SI could mail this out on a CD-ROM every week.
In particular, it is amusing that Scott is arguing here that the disruptive innovation -- the web -- is at the 11th hour going to lose out to a sustaining innovation for traditional print media -- fancy proprietary tablet book readers.