What makes Kony 2012 especially frustrating, however, is that the film traffics in a sentimental and infantilizing version of Africa that is so prevalent we don’t even notice it. The idea behind a name such as “Invisible Children” is on par with the sentiments of the first colonists who claimed to have discovered the New World and Africa: We didn’t know about it, therefore it didn’t exist. The children of Uganda were never invisible to their families and communities, who long before the first flood of NGO’s to the region, worked for years to protect them. To claim they were invisible because a group of college students traveling through Uganda happened to stumble upon a war they were too ignorant to have known of before going to the region is, to put it mildly, patronizing. By the time the organizers arrived in Uganda and created Invisible Children, northern villages such as Gulu were crowded with NGOs and aid workers and the largest humanitarian concern, by far, was the housing conditions of the more than one million people living in camps for the internally displaced.