Read Maciej Cegłowski's talk, The Internet with a Human Face:
Of course, for ad sellers, the crappiness of targeted ads is a feature! It means there's vast room for improvement. So many stories to tell the investors.
This ghost of a business model propels us to ever greater extremes of surveillance. If the algorithms don't work, that's a sign we need more data. If the algorithms do work, then imagine how much better they'll work with more data. There's only one outcome allowed: collect more data.
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