Here's a trivial example of what you'll probably be able to do with the new wireless spectrum. Go to Best Buy and pick up a travel alarm clock, stick a SIM card from your wireless provider in it, five minutes before it is set to go off it looks up, I don't know, the weather, and displays it on the clock face.
I'm not saying this is brilliant or better than doing the same thing with wifi, but there are whole classes of new applications that will become possible. Use your imagination.
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