Freakonomics, the runaway best seller and its follow- up New York Times Magazine column, applied this model of "rational utility-maximization" to human behaviors ranging from drug dealing to cheating among sumo wrestlers. Economics explained everything with real numbers, and the findings were bankable. Even better, the intellectual class had a new way of justifying its belief that people really do act the way they're supposed to in one of John Nash's game scenarios.
It is with great pride that I report that my good friend Roland Fryer was honored by Time magazine as one of the world’s 100 most influential people.
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