I don't buy the 40 year nostalgia cycle, unless I slept through the great 30's and 40's revivals of the 70's and 80's. But more to the point, I did a paper of a linguistics class at Brown where I looked at the changes in the use of language in ads in Ladies Home Journal between 1967 and 1968. That's obviously not a leading indicator of social change, but man, once it was decided that everyone had to change or be square, everything changed (down to sentence structure and syntax) almost overnight and advertising (for better or worse) was right in the middle of the process. There certainly hasn't been anything like it since.
Post a Comment