If we think about learning styles as the magic shortcut to more effective learning, we are deluding ourselves. Even if it is true that people learn differently, and it is true that people learn differently, we don't achieve magical results simply by catering to that.
A learning style isn't a shortcut to memory because learning isn't about remembering at all. It's a myth, but it's useful. It's a myth that tells us, that warns us, that not all of our students are the same. They're not going to react the same, and most importantly, they're not like us.