Thursday, July 31, 2014

Maybe They Should Put Persuasive Writing Back in the Curriculum, Too

Stephanie Simon:

“We’re so good at all our statistics and data and rational arguments … [but] emotion is what gets people feeling passionate,” Oldham said. “It may not be the most comfortable place for the business community … [but] we need to get better at doing it.”

1 comment:

Andrew Gilmartin said...

I agree. If you want some evidence just look at where presentation slide decks have gone to over the last 10 years: Away from the details and towards context & emotion. As aways, see Tufte's "The Cognitive Style of Powerpoint".