Griffith and McMurtrie didn’t spell out the finances at the meeting, but school districts have to pay out a little less than $10,000 for every non-special education student who leaves the district for a charter school. So if chipping in $4,000 for the campaign convinces one student to stay, the net savings for the district equals about $6,000. If the campaign influences lawmakers, the impact could range from thousands to millions of dollars.
There are all kinds of things routinely done today that were unthinkable 10 years ago. It may be easy to get used to the idea of big ad budgets for school districts.