Wednesday, October 12, 2011

This is What a Disruptive Innovation Looks Like

Pixel Qi:

GITEX – Dubai, Oct. 9th-13th, 2011 – Pixel Qi Corporation, designer of innovative low-power sunlight-readable liquid crystal displays, and Shanghai Shizhu Technology, a leading developer of multimedia devices closely allied with one of China’s leading publishing and media groups, today announced that they have joined to develop a family of tablets based on Pixel Qi’s award-winning, full-function liquid-crystal displays. Leveraging Pixel Qi’s technology, four tablets will be launched for China’s growing e-reader market, and are being shown at GITEX in Dubai. Combining Pixel Qi’s displays with Shizhu’s design creates an excellent multi-media experience in a slim, lightweight design with extended battery life. Shizhu has a key partnership with Southern Media Group, whose paper publications reach millions of subscribers daily, and whose media set the pace for investigative journalism, popular and gossip content, and online presence in China.

Whether or not this particular one is the big one, it fits the profile, and it ain't coming from Amazon. Or probably anywhere mainstream analysts are looking. That is kind of the point.

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