Perhaps the most intriguing use of an intellectual property may come from Curt Schilling's 38 Studios. Schilling hired R. A. Salvatore to create a world for the company's Project Copernicus that was used for the sRPG Kingdom's of Amalur: Reckoning. In 2004 Blizzard released an MMO based on a world created for a RTS series. Will Project Copernicus launch to a ready-made player base already invested in the Amalur world? CCP had a lot of growing pains as it slowly climbed up the charts. Has 38 Studios found a winning formula, at least as far as their IP is concerned, to avoid that?