Thus, the fact that plain ol’ blogging and shiny new Twitter are still pretty well at the center of the value proposition of the serious part of the Net. Blogging has mostly seen off podcasting, and Twitter sailed smoothly away from its richer multimedia-enriched competitors.
What matters is getting the right words, undiluted, in front of the right people. That’s what the Internet is for. Everything else is (at best) the icing on the cake.