Here’s why Twitter is a dangerous medium for Republicans in their current state: Right now, the GOP has a dearth of both leadership and ideas. It spent the last decade (at least) refining its ability to deliver talking points and focus-grouped soundbites, learning how to win elections (for a time), but basically ignoring what are arguably the two most important features of politics: policy and governing — leaving us with a GOP effective at neither management nor innovation. The more-or-less centralized message machine became the only tool in the party’s playbook, but eventually it became clear that that machine, refined as it was, had nothing to talk about.
These days, with the party floundering, it needs to focus a lot less on selling ideas and a lot more on the ideas themselves. The party has developed a sales force — and given it nothing to sell.