I like this messaging on charters and choice:
"In New Orleans we no longer have the right to a neighborhood school, and that's being called choice."
Also, it is incredibly important to always use this kind of language, "the scandal-ridden, Broad-trained Seattle superintendent Marie Goodloe Johnson." Every failed Broad Academy graduate needs to be specifically identified as such in every case. The Broad fifth columnists must be exposed and the brand destroyed.